Search site...

OUR APPROACH

Our approach places the power of change in young innovators’ hands. Sunshine Cinema equips young people in Africa with the professional skills, knowledge and confidence they need to share life-changing stories with others and in so doing, shape their own stories.

We train under-resourced young people to become ambassadors so they can conduct free solar-powered mobile cinema screenings (using a Sunbox) and free podcasts (on the SunCloud). These media interventions spark audience debate, which is enhanced by partner organisations using the screenings as platforms for community engagement.

The Sunbox includes:

  •  a micro projector,
  • solar system,
  • speaker,
  • screen and
  • award-winning  African fiction and documentary films.

Our young media entrepreneurs  work in rural and peri-urban areas throughout Southern Africa; trained to be impact facilitators creating  safe and inclusive spaces for conversations around sensitive subjects.

Through a community mapping process, our ambassadors show compelling films that resonate with the audiences’ own experiences, values and aspirations. Thus Sunshine Cinema transforms film into a powerful tool for knowledge transfer, behavior change and community engagement.

We collaborate with communities, local civil society organisations and community-led advocacy initiatives to fill the information and engagement gap.

Our trainees participate in an online certificate course with UCT’s Centre for Film and Media Studies https://sunshinecinema.org/impact-facilitator-course/ so they can:

  • understand the impact ecosystem and social movement theories;
  • amplify the reach of their campaigns with targeted audiences and measure the impact;
  • and start and manage their own small media businesses.